Navigating the Truemed Marketplace

The Truemed marketplace at truemed.com is your starting point for discovering health and wellness products that are eligible for HSA and FSA spending. Over 1.5 million Americans use it to find trusted brands across fitness, sleep, nutrition, recovery, and more. This article walks you through how the marketplace is organized, how to find what you’re looking for, and how the shopping flow works from discovery to purchase.

Finding eligible merchants

The Truemed marketplace lists hundreds of partner merchants across a wide range of health and wellness categories. When you land on truemed.com, you’ll see a curated homepage featuring featured brands, bestselling products, and category sections to help you get oriented quickly.

Ways to find merchants:

• Browse the homepage. The homepage surfaces featured merchants and bestsellers, so you can spot popular options right away without any searching.
• Use the search bar. If you already have a brand in mind, the search bar at the top of the page lets you look up specific partners or product types directly.
• Shop by category. The navigation and homepage both let you filter by health category, which makes it easy to explore merchants in a specific area like fitness equipment or supplements.
• Use the “Shop All” page. The full partner directory gives you a grid of every listed merchant, organized so you can scan and compare.

Each merchant card shows the brand logo, product imagery, and a category tag so you can quickly identify what type of products they offer. Clicking on a merchant card takes you to that brand’s Truemed-specific page, where you’ll find a description of the brand and a link to shop on their site.

Browsing by health category

The marketplace organizes everything into health categories, which makes it much easier to narrow your search based on what you’re looking to address or improve. Rather than scrolling through every brand at once, you can go straight to the category that fits your needs.

Current health categories on the marketplace include:

• Fitness Equipment (Peloton, Tonal, Rogue Fitness, Canyon)
• Health Tech (WHOOP, Garmin, Meta)
• Sleep (Eight Sleep, Purple, Nectar, Saatva)
• Supplements (AG1, Thorne, ARMRA, Dose)
• Red Light and Recovery (Mito Red Light, SaunaBox, Hooga Health, iRESTORE)
• Adaptive Footwear (KURU, Orthofeet, Flux, G-DEFY)
• Home Health (Blueair, Secretlab, Autonomous)
• Gyms and Studios (ClassPass, Barry’s)

Each category has its own landing page where you can see all the merchants and products within that space. From the homepage, category carousels let you scroll through options horizontally and jump into a full “See all” view for any category that interests you.

Browsing by category is especially helpful if you’re not sure which brand you want yet. If you know you want to improve your sleep, you can browse the Sleep category and compare options across multiple brands before deciding where to shop.

How outbound clicks work

This is an important part of understanding how the Truemed marketplace works: purchases do not happen directly on truemed.com.

Here’s what actually happens when you click on a merchant in the marketplace:

1. You find a product or brand on truemed.com that you’re interested in.
2. You click the link to shop, which takes you directly to the merchant’s own website.
3. You browse and add items to your cart on the merchant’s site, just as you would normally.
4. At checkout on the merchant’s site, the Truemed integration handles the HSA/FSA payment flow, the qualification survey, and any applicable Letter of Medical Necessity (LMN).

Truemed partners with merchants and powers their checkout experience, but the actual transaction happens with the merchant directly. Your order confirmation, shipping, and fulfillment all come from the merchant.

When you arrive at a partner merchant’s checkout, look for the Truemed payment option. Depending on how the merchant has integrated Truemed, you’ll either see it as a payment method at checkout (for payment merchants) or receive a follow-up qualification flow after your purchase is complete (for reimbursement merchants).

Using the marketplace to shop

Here’s a step-by-step walkthrough of the full shopping flow, from browsing the marketplace to completing a purchase with your HSA or FSA.

Step 1: Go to truemed.com Start on the Truemed marketplace homepage. You can browse featured brands, use the search bar, or jump into a specific health category that matches what you’re looking for.

Step 2: Find a brand you want to shop Click into a category or search for a specific brand. When you find a merchant you like, click their card to visit their Truemed page, where you’ll find a brief description and a direct link to their site.

Step 3: Click through to the merchant’s website When you click “Shop Now” or the equivalent link, you’ll be taken to the merchant’s own website. From here, you’re on their site and can browse their full product catalog, read product details, and add items to your cart as usual.

Step 4: Complete checkout with your HSA or FSA At checkout, look for the Truemed payment option. You’ll go through a brief qualification survey to confirm your purchase is medically appropriate. If eligible, you’ll pay using your HSA or FSA card, or in some cases pay out of pocket and receive documentation to seek reimbursement from your account administrator.

Step 5: Receive your order confirmation from the merchant Since the purchase happens on the merchant’s site, your order confirmation and shipping updates will come from them directly, not from Truemed.

Tips for getting the most out of the marketplace:

• If you’re not sure what’s covered, the category structure is a good guide. Categories like Fitness Equipment, Sleep, and Health Tech represent areas that commonly qualify under HSA and FSA guidelines with a Letter of Medical Necessity.
• Use the “Shop All” page when you want to explore the full range of partners rather than staying within one category.
• If a product you’re looking for isn’t showing as eligible at a partner’s checkout, see our article on product eligibility troubleshooting for next steps.
• The Truemed blog also has educational content about HSA and FSA eligibility rules if you want to understand the guidelines in more depth before you shop.