Overview

Before diving into marketing best practices, we wanted to give an overview of how this works.

Truemed partners with merchants and brands to enable qualified customers to use HSA/FSA funds on products and services that are used to treat, mitigate, or prevent a diagnosed medical condition.

Truemed partners with a network of practitioners who evaluate customers’ eligibility and issue Letters of Medical Necessity to qualifying customers.

Truemed is backed by best-in-class investors, including functional medicine pioneer Mark Hyman and founders from Thrive Market, Eight Sleep and Levels

Check out our founders & hear more about our mission: 

• Justin on Invest Like the Best

• Calley on Mark Hyman

• Justin on Gary Brecka

• Calley on Tucker Carlson

Because HSA/FSAs use pre-tax money, your customer is getting more purchasing power for their dollars. Since they are using pre-tax dollars, your customer is essentially saving a percentage equal to their tax rate.

Typically, customers using Truemed save an average of 30%.

These savings give customers more buying power, makes them less likely to churn, and helps to tip the scale for price sensitive spenders.

Case Studies:

• Athletic Greens - 10% of aggregate sales via Truemed

• Apothekary - 20% revenue lift after deploying Truemed

• Viome - 3x increase in basket size

• Momentous - 20% lift in AOV

• Aletha Health - 13% of total orders

• Higher DOSE - 15% of incremental sales

Shopify integration flow video walk through

Reimbursement flow video walk through

If you have our Shopify integration, get started here with our Shopify Integration Marketing Playbook.

If you are using our post-purchase reimbursement product, get started with our Reimbursement Marketing Playbook.